The Crossover

We unlearn before we learn. At ABND Consumer Practice, we recognize the highly competitive world that is changing by the minute and believe that the approach to establishing successful consumer brands extends beyond any formula or past success story. We build brands that are both impactful and profitable by challenging the status quo and bridging the gap between business requirements and innate consumer needs.

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What sets us apart?

Brands have an average of 7 seconds to capture a consumer's attention, but the real challenge lies in making that attention count.

It's not enough to have an aesthetically pleasing design and some snappy copy—a good brand resonates with consumers. The key is knowing what makes consumers tick and what motivates them to make purchases. At ABND’s Consumer Practice, we build successful consumer brands at the intersection of Psychology, Economics, Design, and more, and align it to the Business objectives.

Our team has over 20 years of experience working with companies across categories ranging from FMCG to Retail and Technology. Our work has been recognized by industry awards such as India’s Best Design Awards (IBDA) and Confederation of Indian Industry (CII).

Our Flagship
Offerings

Living the Brand

A unique module established to train internal teams at corporates to run and manage branding and marketing activities on a day-to-day basis.

Brand Workshops

Proprietary workshops designed for a focused outcome for different stages of brand building. These are highly participative and collaborative in nature.

Research, Analysis and Insights

An integral and imperative step of gathering and measuring information on variables of interest, systematically to answer stated research questions, test hypotheses, and evaluate outcomes while building a brand.

Consumer Research

The research that is driven for gathering information about consumers' needs and preferences, especially in relation to a particular product or service to map out the position of your brand and its future goals.

Brand Naming

The process of identifying a viable and proprietary name for a company, product, or service. Without a memorable name, how could your company attract the attention and adoration of your target audience?

Brand Positioning

More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest by creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands.

Brand Identity

The visible elements of a brand, such as logo, color, design and other visual assets that identify and distinguish the brand in consumers' minds. Consistent messaging leads to consistent brand identity.

Communication Strategy

A plan through which a company can achieve the communication objectives. It constitutes different elements such as identifying the correct tone of voice, setting the goals of communication, audience segmentation and then formulating a plan.

Brand Architecture

A system that organises brands, products, and services to help an audience access and relate to a brand. This enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.

Verbal Identity

The set of tools a brand designs to craft how it speaks and what it says. Consistent messaging leads to consistent brand identity.

Packaging Design

The connection of form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. This allows it to stand out from your competitors' packaging in some way, as well as appeal to customers in-store and online.

01. PRESSFIT

An end-to-end electrical solutions provider, offering multiple solutions under one roof.

02. GUMAZING

Say hello to Gumazing your child’s best friend.

Gumazing is a nutraceutical gummy brand for kids. The brand was established for a Hong Kong based company, targeting the European markets. The aim was to develop a brand that appealed to the playful innocent nature of the child as well as resonated with credibility and trust for the parent.

03. KAMI KUBI

Developing a brand that redefines the meaning of real in the ethnic wear industry

Kami Kubi is a brand developed for Disha Enterprises, a B2B textile manufacturer supplying to leading ethnic wear brands in India. With decades of expertise in this industry, they aimed to venture into the B2C space with a unique and affordable brand that stands out in the ethnic wear market in India.