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Black Box Thinking

People for People

The question of whether companies should be customer-first or employee-first needs an answer more than ever now.

The ABND People Practice thus, comes into play offering businesses solutions in spaces of employer branding, creating employee value propositions and deploying culture building among other activities.

The Black Box thinking approach

the status quo
and resolving challenges

Organisations are grappling to resolve many more challenges.

Striking a balance

Businesses have traditionally deployed brands with customer focus. While the employees are now more demanding (unreasonable, perhaps?!), it is more important to note that business brands need to be in line with their aspirations and value systems. And no, this isn’t a ‘who blinks first?’ game.

Organisations and people thrive together.

Culture building

Many requests for employee engagement programs, defining employee value propositions and culture building have been a consequence of the pandemic’s greatest challenge to companies world over – The Great Resignation.

For us, the Great Resignation is an opportunity for the Great Revamp of businesses creating brands for their people encompassing stakeholders including top management, HR personnel and definitely, the corporate branding and marketing teams.

So if you want to

  • Avoid the contradiction trap
  • Build a non-intimidating culture
  • Attract and retain talent that grows your business as they grow individually

Or if there’s anything else on your mind

Employer Brand | Communication & Engagement | Employee Value Proposition | Culture Building | Talent Listening


Maulik Chandarana


Apoorv Houzwala

Sr. Strategist

Shreya Rao


Ketul Patel

Sr. Designer

Extended Team

Kunal Vora
Priyanka Shahra
Sveta Vora
Ekta Banodkar
Meghan Varkey
Kamakshi Bharathan
Poornima Badwe
Nitika Thethi
Pradnya Ghag
Kanushi Rathore
Ruchi Gharekhan
Florie D'souza
Bhavesh Makwana

In the News

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