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    Branding for Businesses

    Your business is never defined by just a logo, but rather by what sets you apart from the competition. It is crucial to identify customer perceptions, notions and experience before crafting a business plan. Branding helps in making your business, company and brand occupy a distinct place in the minds of your consumers, while making it memorable and ensuring a clear communication of your offering. Branding helps define your company's past, present and future through in depth research and strategy. It defines your market, your customer persona and your brand essence to create verbal and visual consistency across all touch points. All in all, when we say we Brand for Business Growth, we truly mean it.

    what we do

    what we offer

    Consult. Strategy

    Giving a brand new life, we’re strategic advisors for business needs, deciding the tone of voice and giving context to your communication.

    Solutions with strategy leads to communication with context. Analyzing and researching on consumer insight, we elevate your business.

    Craft. Identity

    Crafting creative approaches, detailing defines us. We’re solution-oriented and take into account multifaceted approaches in our final execution.

    Taking the brand forward we give it a carefully crafted personality, deciding the language it speaks as well as the way it dresses.

    Create. Image

    Our wings of creativity take us across cultures, engaging your brand values and stories with people who matter.

    We look into complete execution of the image. This entails all external representations including the environment the brand lives in.


    The ones who can best manage change are the ones who survive. Every successful product or service that we use today started with extensive research about customers and competitors. An in-depth consumer behavior research and market understanding is essential to map out the position of your brand and its future goals.

    Saundh CMG

    There is a big difference between fashion and a fad. Fashion is something that is always present – it changes, transforms and adapts itself to changing times, society and industries. A fad on the other hand fades away. Your brand needs to be just like fashion. Hence, it is essential to craft each element strategically; it’s positioning, essence, personality and identity, which are achieved through our strategic in-house proprietary methods.

    Credible LFC

    A name is the most important sound in any language to an individual. It is what makes one person stand out stand out from the others. Your brand name is the first touch point to any consumer/customer. Hence, it needs to be distinctive and should connect with your brand and its audience. Our proprietary naming process helps you articulate an identity that stands out against numerous filters.

    Sabka Dentist Dinearth Grab

    A strong brand identity is extremely crucial for business success and growth. Effective branding helps project your business and its values to attract the ideal target audience. Your brand identity is the image you wish to portray to the world and is your most valuable asset. With the power to influence purchase decisions, ABND’s Brand Design process ensures identities at international standards.

    Godwit Saundh


    A brand architecture helps in smooth running of an organization by maintaining a balance between brands and sub-brands. ABND’s in-depth study of an existing business model, followed by a strategy helps in maximizing brand equity and increasing brand value.

    Alok Protechnik

    All purchase decisions in an aisle are made in an average of 7 seconds. This gives a brand exactly 7 seconds to stand out from 50 other brands on a shelf and catch a consumer’s eye. To ensure that your brands’ product is the most sort after item on a shelf, it is essential to have a compelling packaging design.

    Fablespoon Popcorn


    Apart from the brand itself, what it speaks, how it speaks and where it speaks is also equally important. A clear brand communication strategy ensures that the brand essence remains constant across all platforms and across time.

    Queensline Chefma
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    A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops that are customised and immersive, promoting a collaborating approach with our clients. Workshops are based on the project brief, where some some brands are built entirely over a series of 4 to 5 workshops. In other cases, a certain facet of the brand is developed though a workshop, for example an Audit Workshop, Brand Naming Workshop, Strategy Workshop, etc.

    Who is eligible for the Big Business Branding?

    This pack is designed for big companies and organizations who are all set to create a dent in the larger scheme of things or have already gone ahead and made a difference. We welcome entrepreneurs, companies or marketing department heads to get in touch with us to find out more about this package.

    The future of your brand with ABND

    Over the last few years we have worked with certain big names in the corporate and retail sectors; we have helped them build their brand over time in phases. We have understood their business in depth and helped them pitch and present to investors, in some cases we have also realigned their brands to new market scenarios. This is exactly what sets us apart – we are a branding agency that works with the client on all three levels – research, strategy and design.

    Can I get services which may not be offered under Big Business Branding?

    Absolutely! Although our package offers all the basic branding elements that most companies require when they already have a repute which is big, we are more than happy to upgrade or customize this package based on your requirements.

    We are a 360-degree brand solution company, click here to view our list of services. To know more about our services, feel free to connect with us.

    How much does the Big Business Branding cost?

    Contact us via e-mail at branding@abndgroup.com or call us at 902 902 4455 and we’ll be happy to inform you of the expenses associated with this pack and any other complementary service required in order to brand your business.