15 years ago, I had the opportunity to work on the Vedanta University brand, an ambitious project by Anil Agarwal’s Vedanta Group. Though the university didn’t materialise, it sparked my passion for education. Over the years, working with various education brands, I realised the urge for a consultancy aligned with NEP 2020, aiming to innovate in this realm.

This led to the inception of Edunoia at ABND – a collective of designers, researchers, strategists, and education experts. Edunoia stands as India’s premier brand and strategy advisory exclusively for educational institutions, EdTech firms, and other purpose-driven organisations.

Our vision is to cultivate purposeful and relevant brands in education, one that has borne fruit with some of India’s finest brands in this sector.

FLAME University – Our collaboration with FLAME University since 2011 has been diverse. From initial branding to a comprehensive rebranding upon attaining university status, and even extending to experiential branding and flagship event execution, our partnership has evolved. Notably, in 2022, we fine-tuned their repositioning strategy, emphasising ‘Everlasting,’ showcasing the enduring bond between students and FLAME, transcending graduation.

Emversity – From its inception, we have been privileged to collaborate with Emversity, a pioneering institution dedicated to reshaping the education landscape in India. With a focus on skill-based education that bridges critical workforce gaps, our approach centers on the idea that ROI signifies not only Return on Investment but also Respect and Responsibility on Investment.

Vidyashilp University – Founded on the principles of student-centered education, Vidyashilp University, backed by the Vidyashilp Education Group, prioritises shaping education to fit the student. Our strategy and brand development centered on fostering transformative learning, in line with the university’s focus on new-age domains and industry collaborations. This ethos empowers students to embrace innovation and equips them for leadership in a dynamic world.

Raisoni Group of Institutions – We recently led the rebranding of the Raisoni Group, which includes a diverse portfolio of 40+ schools, colleges, and universities. Our work involved streamlining and revamping their brand architecture, successfully positioning Raisoni Education as a brand that empowers individuals to build powerful societies.

In addition to these four, our education portfolio includes several other schools, colleges, and EdTech brands. This is a sector we are deeply passionate about, and I believe few in India have such a dedicated focus on education.

If you’re a startup or an established education brand grappling with challenges at a brand level, reach out to us. We love challenges. We love this space.

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