kinsmith

Positioning, Brand Name, Brand Identity, Communication, Website

CLIENT

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BRIEF

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Goodness
Safety
Confidence

Just like home cooked food

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consectetuer?

The Concious
Loving Parent

Who are aware and constantly seek more information and knowledge to make right decisions. They do not merely accept someone’s word, but carry out their own research.

The
Veterinarians

Who work for passion. They aim to contribute towards animal welfare. They believe in educating the pet parent and allow them to make the final choice. They value quality over all other factors.

Pet
Shop Owners

Who clearly understands pet nutrition and the difference in nutrient content and quality of different brands. He/She aims to become aware of the general animal welfare of the pet parent’s pet and assists them in making the right choice, if needed.

The Concious
Loving Parent

Who are aware and constantly seek more information and knowledge to make right decisions. They do not merely accept someone’s word, but carry out their own research.

The
Veterinarians

Who work for passion. They aim to contribute towards animal welfare. They believe in educating the pet parent and allow them to make the final choice. They value quality over all other factors.

Pet
Shop Owners

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Home,
Family,
&
Science

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Culture

Always
Helping
Others

Voice

Gentle,
King &
Nurturing

Experience

Make People
feel safe
& cared for

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