Black Box Thinking

People for People

The question of whether companies should be customer-first or employee-first needs an answer more than ever now.

The ABND People Practice thus, comes into play offering businesses solutions in spaces of employer branding, creating employee value propositions and deploying culture building among other activities.

The Black Box thinking approach

Discovering
Acknowledging
Learning from

the status quo

and resolving challenges

Organisations are grappling to resolve many more challenges.

Striking a balance

Businesses have traditionally deployed brands with customer focus. While the employees are now more demanding (unreasonable, perhaps?!), it is more important to note that business brands need to be in line with their aspirations and value systems. And no, this isn’t a ‘who blinks first?’ game.

Organisations and people thrive together.

Culture building
post-pandemic

Many requests for employee engagement programs, defining employee value propositions and culture building have been a consequence of the pandemic’s greatest challenge to companies world over – The Great Resignation.

For us, the Great Resignation is an opportunity for the Great Revamp of businesses creating brands for their people encompassing stakeholders including top management, HR personnel and definitely, the corporate branding and marketing teams.