The Indian luxury industry is battle-ready for COVID-19 - ABND

The Indian luxury industry is battle-ready for COVID-19

The global COVID-19 pandemic has severely affected luxury businesses across the globe, and the Indian luxury sector is no exception. The industry, however, is ready with a plan to fight it.

Kunal Vora, Founder, ABND

Hospitality & Tourism Industry is always the first to be affected during a health crisis. While this is going to be bad for business, there might be an opportunity here. Brands in this industry could use the downtime to interact with their target audience and establish a brand purpose that distinguishes them from their competition. For instance, Airbnb’s free housing for refugees initiative or the more recent LVMH’s US $2.3 million donations to the Chinese Red Cross to fight COVID-19.”

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