Add My Ad was positioned as a brand that has a wide reach and goes an extra mile to offer the desired results to its clientele. This was translated to the Brand Identity of a rocket, launching up into space, symbolising that even the sky is no limit. The brand colours, Starry Blue and Night Blue were selected to reiterate the concept of Space. The idea of reaching out to a world beyond our world was further extended in the communication strategy, introducing a sense of tongue in cheek and playfulness to the brand. The visual elements, image styling and typography all added an overall extraterrestrial vibe.