Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak.

ABND, one of the well-established branding agencies in the industry, has wrapped up the 4th year of its Emerging Brand Practitioners Program.

Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND.

In a MediaBrief exclusive, Kunal Vora, Founder-Partner at ABND; speaks about the expectations of brands for the festive season, predicted festive trends, and outline business strategies and technological innovations that will take center stage in 2024.

On the eighth day of Navratri, we explore the versatile nature of the colour pink in marketing, from its traditional associations with femininity and nurturing to its modern roles in conveying empowerment.

ABND, a branding agency, has been awarded the communication design mandate for Lloyds Metals and Energy, a company in metals and mining sector.

Brands that invest in festive-specific packaging that reflects Indian aesthetics- bright colours, traditional motifs, and eco-friendly options - create a powerful first impression.

Founded in 2010, ABND was founded with a simple aim to build brands that not only stand out but resonate deeply with their stakeholders.

Beyond Odds Technologies, founded by former Unacademy COO Vivek Sinha, set out to empower India’s grey-collar workforce.