Leadership Archives - ABND
May 27, 2024

Edunoia at ABND

15 years ago, I had the opportunity to work on the Vedanta University brand, an ambitious project by Anil Agarwal's Vedanta Group.
May 27, 2024

Branding in the Scent of Nostalgia

I recently received a gift from a friend: the iconic 4711 Eau de Cologne, hailed as the world's first cologne developed in 18th century Cologne, Germany.
May 28, 2024

Language and Labels

Back in my student days in Canada (fresh off the boat from India), I often found myself tongue-tied over pronouncing brand names and foods.
May 28, 2024

Signage System vs Human Behaviour

This is the wayfinding and signage system at Kokilaben Dhirubhai Ambani Hospital. It is over a decade old and one of the most effective systems I've seen.
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