The busy workaholic of twenty-six years has just shifted to a metropolitan city from his native place.

When one is asked of brands they can recall, the answer is usually having to do with labels on products, apps we use or big MNCs and their sub-brands.

A particularly memorable logo which remains to be hailed as one of the most talked about and critically acclaimed in the industry, is one which was doodled on a paper napkin by Paula Scher, partner at Pentagram, in only a few seconds!

Design thinking has a simple objective of solving a problem, whether it is a business problem or social problem.

Remember the times when a girl’s engagement ring was worth two months’ salary of her fiancé? Would you imagine wearing such an expensive ring and traveling daily through the fast-paced life of Mumbai

After hearing the people of Maharashtra say “Plastic factories ko bandh karo”, brands suggested a collaboration with waste pickers, conducting workshops and hiring mule drivers to collect the waste that harms the environment.

How Kanye West’s personal identity led to the rise of a $1.5 billion brand!

“Competition is always a good thing”, but competition between brands is even better.

You may have heard of products which aren’t branded, but have you heard of days which are the same? There are certain calendar days which are branded in a certain way such that the market profits out of it