Imagine walking into a coffee shop to buy something that you tasted maybe a week back in a different outlet but not remembering what you tasted.

Until recent times, most of our movies had a similar premise. A hero, hero meets heroine, a villain enters to make life difficult, hero defeats villain, […]

A few weeks back my wife made a relatively healthy chocolate spread at home for our son. He rejected it. The next day she took the […]

A look on how marketing and trends is clouding the customer’s judgements when it comes to weddings. India has always been associated with big fat weddings […]

Society is changing. With people exploring their gender identity more than ever before, it’s important that branding keeps pace with this. Make-up is no longer just […]

Holiday season calls for celebrations and an important part of that is the act of gifting. What is it that makes gifts so special? Is it […]

Christmas is not just a festival, it is a brand. It is an event that is not just awaited by major brands, but also envied by […]

Sometimes, a brand can have a strong presence in its consumer’s world that the consumer forgets to look it as a brand and more as an […]

Not too long ago, choosing to be a musician meant giving up money and signing up for a hard journey of struggle. The pressure to be […]