Mumbai’s favorite street food, Vada Pav has experienced an exciting and enterprising journey. It was first seen on a railway platform and has since gone through […]

Marketing has come a long way from simply selling goods to creating experiences. I’ve never been a fan of marketing because I hadn’t really understood its […]

Every morning my mom wakes up bright and early. She walks into the kitchen, ready to take on the day by a storm. But you know […]

Research says that at any given moment in a supermarket aisle, it takes a consumer an average of 8 seconds to decide which product he or […]

Let us address a phenomenon that has been around for a while and becoming more prominent in our lives. We may not realise that we are […]

“Your brand is what other people say about you when you’re not in the room.” This statement made by Jeff Bezos holds profound truth. Strong brands […]

Brand Management during Covid-19 The Pandemic has shaken up all the industries. It has led Companies to re-think on their Business Models and re-work on their […]

What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]

Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication (or even lack of it). Some are tangible, […]