Thinking Archives - Page 9 of 10 - ABND
August 10, 2022

Building Inclusive Brands

As we grow and evolve as a race, as we become more accepting and embrace our differences, brands too are acknowledging this change. From a time […]
August 19, 2022

From the old school

I come from a family background with a Mother who worked in Research & Development and a Father in Finance.
September 5, 2022

The rush for an EVP: An opportunity

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 9, 2022

Laddoo, Chakli and Sales

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 15, 2022

Building purposeful and profitable brands

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
October 1, 2022

Happy International Coffee Day

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
December 6, 2022

Namin’ it Right

What’s in a name asked Shakespeare centuries ago? At ABND our response to that is Everything!
August 11, 2023

Will the Maharaja wear a tiara?

Over the years, Air India has played the rebranding game, always keeping a foot in the past. In 2007 when they merged with Indian Airlines, they bid farewell to the Centaur and embraced the flying swan with the Konark wheel.
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