In the growing world of D2C commerce, packaging is often the consumer’s first physical interaction with a brand. Here’s making a good impression.

B2B and B2C branding have different approaches. B2B focuses on trust and expertise. B2C targets emotions and lifestyle. B2B sales cycles are long. B2C sales cycles are short.

Kunal Vora, Founder-Partner, ABND, writes that students and parents aren’t just choosing degrees; they’re investing in futures, networks, and reputations.

In a MediaBrief exclusive, Kunal Vora, Founder-Partner at ABND; speaks about the expectations of brands for the festive season, predicted festive trends, and outline business strategies and technological innovations that will take center stage in 2024.

Beyond Odds Technologies, founded by former Unacademy COO Vivek Sinha, set out to empower India’s grey-collar workforce.

Founded in 2010, ABND was founded with a simple aim to build brands that not only stand out but resonate deeply with their stakeholders.

Brands that invest in festive-specific packaging that reflects Indian aesthetics- bright colours, traditional motifs, and eco-friendly options - create a powerful first impression.

ABND, a branding agency, has been awarded the communication design mandate for Lloyds Metals and Energy, a company in metals and mining sector.

On the eighth day of Navratri, we explore the versatile nature of the colour pink in marketing, from its traditional associations with femininity and nurturing to its modern roles in conveying empowerment.

In a MediaBrief exclusive, Kunal Vora, Founder-Partner at ABND; speaks about the expectations of brands for the festive season, predicted festive trends, and outline business strategies and technological innovations that will take center stage in 2024.

Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND.

ABND, one of the well-established branding agencies in the industry, has wrapped up the 4th year of its Emerging Brand Practitioners Program.

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak.

From Axis Bank to Kamdhenu Paints – brands have joined the fight against coronavirus with awareness campaigns.

Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana

This was a no ordinary week at Whistling Woods International (WWI), as Asia’s premier Film, Communication and Creative Arts institute hosted back-to-back masterclasses on the fashion and retail industry.

Winner of India’s Best Brand Design Studio 2019, ABND is certainly a growing agency and a name to reckon with.

The campaign is timeless, It was relevant then and it can be relevant now, maybe now more than ever.

The global COVID-19 pandemic has severely affected luxury businesses across the globe, and the Indian luxury sector is no exception. The industry, however, is ready with a plan to fight it.

Abrand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks among the top mid-size agencies in India and was recently awarded the country’s Best Brand Design Studio 2019 at the Pool Awards.

Kunal Vora – Founder, ABND sheds light on the qualities agencies should look for while hiring a Graphic designer.

While the country continues to be in self-quarantining, the economy makes an effort to come back to normalcy.